Whether it’s someone’s birthday, anniversary or graduation, we’re all confronted with this moral responsibility of showing the ones we care about, how much we care and precisely how well (or little) we know them by investing our precious time and fleeting brain sparks to find the perfect gesture disguised as…

While billionaires are busy tickling the heavens with their aluminum airborne erections, I am just trying to take it step by step. I never felt like taking up much space. When you grow up as one of the smaller kids in your age group, you automatically live in your very…

I guess it’s not really usual for people in my field to talk openly about religion. Maybe it simply escapes my feed or perhaps it’s something we’d rather keep to ourselves. To me, that just seems like a divine opportunity. For anyone who is not aware, halal means permissible. It…

This is one hell of a genre-specific article. If you’re not really into advertising or you’re still in school, do yourself a favor and don’t read this crap. Go and read something else, anything else. read something about neuroscience or how they construct railroads nowadays. …

“So, what do you do for a living?” They ask. For the lack of a more descriptive title, I answer: “I’m in advertising.” Almost always followed up by confused eyes and frowned eyebrows. I interject: “Yeah, I basically come up with cool ideas to say something about a product or…

In the advertising world, I always hear people speak about the major importance of culture. You’ve got to take culture into account for your work and it definitely has to be mentioned in your about-page at least twice, or the SEO guy will feel left out. It’s a funny thing…

There I stood, in the middle of what looked like an industrial classroom in Midtown New York — looking at a group of total strangers, singing a Sinatra standard as though I had blue eyes myself. Although I had plenty of vocal experience within the safe and enclosed parameters of…

I remember my 14-year-old-or-so self, ringing my neighbor’s doorbell at least two times a week. Not because my mom ordered me to, or because I really liked the guy that much. No, it was something he possessed that was of particular value to me at that time. Some of you…

As a ‘junior’ in the advertising industry, I have always wondered about the question above. Now, I personally don’t believe a good creative is by definition a great director, but I do believe that a good director is by definition a great creative. “Hey junior, what’s up junior?” How does…