The difference between marketing & advertising

“So, what do you do for a living?” They ask. For the lack of a more descriptive title, I answer: “I’m in advertising.” Almost always followed up by confused eyes and frowned eyebrows. I interject: “Yeah, I basically come up with cool ideas to say something about a product or service.” Inevitably followed up by raised eyebrows and expanded eyelids: “Aha, so marketing?”

No people, not quite. Let me tell you a little story about two ambitious guys called Mark & Ad.