Dyon J. Kaleuwee

Where are all the Junior Creative Directors?

As a ‘junior’ in the advertising industry, I have always wondered about the question above. Now, I personally don’t believe a good creative is by definition a great director, but I do believe that a good director is by definition a great creative.

“Hey junior, what’s up junior?” How does this make you feel? A bit patronized, I presume. You might even bring up a memory of your dad, roughly petting your little head while he says it. If you’re like most of us, which means not a professional footballer or a child of Che Guevara, you’ve probably been brought…