Why counterculture is changing everything, so we should too

In the advertising world, I always hear people speak about the major importance of culture. You’ve got to take culture into account for your work and it definitely has to be mentioned in your about-page at least twice, or the SEO guy will feel left out. It’s a funny thing, this culture. What the hell do we mean with it?

Meriam Webster describes it as: “the customary beliefs, social forms, and material traits of a racial, religious, or social group.” While my old shit-I-forgot we-had-a-paper-due partner Wikipedia sees it as: “an